A little wonder from the snowy north
SAPMIThe Arctic Bear
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The world of Sapmi

Small adventures. Timeless treasures.

Meet Sapmi, our little Arctic bear. Discover a thoughtfully curated world of storybooks, playful companions and clothing for everyday adventures.

Explore the collection

For curious minds & kind hearts

Sapmi the Arctic bear in his embroidered winter coat, with mountains and reindeerSAPMI · A story from the snowy north

A world of little wonders

Made for childhood

Stories to treasure

Children’s books

For little adventures

Children’s clothing

A world of play

Toys & companions

The Sapmi edit

Little favourites

Your collection begins here

Your collection begins here

Your collection begins here

Your collection begins here

Beyond the Arctic Circle

Every adventure begins with a story.

In the snowy north lives Sapmi, a little bear with a generous heart and a world of wonder to discover. His stories celebrate friendship, curiosity and the joy of learning.

Created by Lea S. Celik.